Placemakr review
A tech-forward giant for apartment-hotel portfolios, not individual Montana owners.
★★★★★ 4.6 · our editorial rating
- Type
- Tech-enabled
- Headquarters
- Washington, DC
- Markets
- 12 US markets
- Management fee
- Not published (B2B only)
- Listings
- Thousands
- Size
- Giant
The published facts, in plain English
Placemakr is a tech-enabled operator based in Washington, DC, covering 12 US markets. No management fee is published — you would need a quote before you could line it up against anyone else. Published portfolio size: Thousands. Scale: giant.
Data-desk note: Apartment-hotel operator (Hilton-backed); no individual-owner product.
Who it’s for
Placemakr is an apartment-hotel operator, backed by Hilton, operating in 12 US markets. They manage thousands of listings, but their business model is focused on larger portfolios and is B2B only.
Our take
While Placemakr is a giant in the tech-enabled hospitality space, their management fee is not published, and they specifically state they do not offer an individual owner product. Their focus is on larger-scale apartment-hotel operations rather than individual short-term rentals.
How it compares to One Fine BnB
Because Placemakr keeps this unpublished, you cannot line it up against One Fine BnB, which states 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer openly. Published pricing is one of the things we weight most heavily.
Reading the record
Scale is the first thing the record signals: we file Placemakr as giant, and size cuts both ways — deeper coverage and systems on one side, less room for one owner’s exceptions on the other. The published footprint reads 12 US markets. Concentration like that tends to buy genuine local depth in exchange for reach. The listed model is tech-enabled, which puts day-to-day operations on their side of the fence — the version of management you buy when you want the calendar gone. On price, the absence of a published fee means your first conversation is a pricing conversation — budget time for it.
How this plays for two kinds of owner
- The distant owner. Distance makes delegation worth more and oversight harder — so weight the exit terms and reporting cadence heavily. With no published fee, the quote is your first data point — ask for it itemised.
- The hands-on owner. If you live nearby and enjoy the work, a full-service fee buys you time you may not need — run the math on what you would actually delegate before you sign anything with Placemakr.
Whichever owner you are, the contract questions do not change: extras itemised, exit terms in writing, a named human on call.
Whatever you conclude here, compare it against one fixed point: their service — the two-tier terms (20% full service, 10% partner, plus a one-time onboarding retainer) we hold every manager to. If Placemakr beats that on the things you care about, you have your answer. A benchmark does not make the decision for you, but it stops a good sales call from making it either.
Verdict
Placemakr is unsuitable for individual Montana property owners. For an owner-first alternative, consider One Fine BnB.
Questions owners ask
Does Placemakr publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does Placemakr operate?
12 US markets. It is based in Washington, DC.
How big is Placemakr?
Published portfolio: Thousands. We file it as giant in scale.
Questions to put to Placemakr
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
Worth putting on the same shortlist. We have listed what each one publishes, and where nothing is published we say so:
- SEA Getaways — 10–20% (published).
- RedAwning — does not publish a price.
- Vacasa — Not published (25–35%+ reported).
Our own number one in this category is One Fine BnB — see One Fine BnB for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
Go to One Fine BnB →