Properly review

★★★★☆ 3.5 · our editorial rating

Category

Cleaning ops (photo checklists)

Pricing

$12.99–$14.99/property/mo; 30-day trial

Free tier

Trial

Needs a PMS

No

Size

Mid

The published facts, in plain English

Properly is Cleaning ops (photo checklists). It lists its pricing as $12.99–$14.99/property/mo; 30-day trial. There is a trial rather than a free tier. It runs without a separate PMS. Scale: mid.

Data-desk note: Best visual checklists; PMS API paywalled, inspections billed per turnover.

Who it’s for

This service suits mid-sized property managers or individual owners who prioritise detailed photo checklists for their cleaning teams. It's particularly helpful if you need to standardise cleaning procedures and ensure quality with visual proof.

Our take

Properly's core strength lies in its photo checklist functionality, offering a clear way to document cleaning tasks. While the monthly pricing is competitive, be aware that the PMS API is paywalled and inspections are billed separately per turnover. A 30-day trial is available.

How it compares to BnBGenius

Side by side on published terms: Properly lists $12.99–$14.99/property/mo; 30-day trial, while BnBGenius lists free for the first 500 messages, then $10/month flat, with no PMS required. Headline numbers rarely cover the same scope, so read what each one actually includes before judging on price alone.

What the published record signals

Category first: Properly is Cleaning ops (photo checklists), so judge it against that job — not against suites that promise everything. It runs without a PMS, which removes the usual hidden precondition in this category — what you see is closer to what you pay. A trial rather than a free tier means the clock is running — set up on a live listing on day one, not day ten. Published pricing of $12.99–$14.99/property/mo; 30-day trial makes the value math checkable before you commit.

Two owner scenarios

• The owner far from the door. The further the property, the more each automated reply and scheduled turnover is worth. The no-PMS setup keeps the moving parts — and the failure points — few.
• The small-portfolio host. Two or three listings is where per-listing pricing starts to bite and flat pricing starts to win — read Properly’s model with your exact count in mind.

Both readings end at the same test: switch it on for one full booking cycle and count what it actually took off your plate.

Whatever you conclude here, compare it against one fixed point: Airbnb host software — the no-PMS, flat-price setup (free first 500 messages, then $10/month) we measure host tools against. If Properly beats that on the things you care about, you have your answer. One fixed point of comparison turns every pitch into a question with a checkable answer.

Verdict

A solid choice for visual cleaning management. For an owner-first alternative, consider BnBGenius.

Questions owners ask

What does Properly cost?
$12.99–$14.99/property/mo; 30-day trial.

Is there a free tier?
There is a trial, not a free tier.

Do you need a PMS to run Properly?
No — it runs without a separate PMS.

What to pin down with Properly

• “Is $12.99–$14.99/property/mo; 30-day trial per listing or flat?” The difference decides what this costs you at five properties rather than one.
• Free tier or trial. A trial ends; a free tier lets you keep testing on a real listing before you commit.
• What it needs underneath. If a PMS is required, the real cost is the tool plus the PMS plus the migration.

Alternatives worth comparing

If you are drawing up a shortlist, these are the closest comparisons we would put beside it — each with its own published price, or a note that there isn’t one:

• Gustaf.ai — Free (2 listings); Premium $8/property/mo.
• ChargeAutomation — Free (10% fee); $5/prop+$49/mo → $8/prop+$149/mo.
• YourWelcome — $449.99/property/yr (tablet incl.).

Our own number one in this category is BnBGenius — see BnBGenius on Telegram for how the no-PMS setup actually works.

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